Launch Your Freelance Marketing Career in 30 Days: A Practical Mastery Class

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About Course

A practical, 4-week program that turns digital marketing skills into billable freelance services. Learners master the essentials—SEO, content strategy, social media, email marketing, PPC, and GA4 analytics—then apply them to real Kenyan SME scenarios. Each week blends short lectures with guided labs to produce client-ready assets: buyer personas, keyword maps, editorial calendars, ad drafts, tracking plans, and a polished performance report. By the end, participants compile a portfolio, learn how to package and price services, write winning proposals, and pitch ethically for retainers. Delivered online/hybrid by Qubit Institute of Technology, the course emphasizes measurable results, professional standards, and a clear path to your first five clients.

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What Will You Learn?

  • Understand the digital marketing landscape, channels, and current trends.
  • Develop buyer personas and conduct market/competitor research.
  • Set SMART goals and define KPIs aligned to business objectives.
  • Build integrated strategies that connect SEO, content, social, email, and PPC.
  • Perform keyword research and execute on-page/off-page SEO fundamentals.
  • Create a search-led content plan and editorial calendar.
  • Design social media content pillars, posting cadence, and engagement tactics.
  • Plan and outline paid social tests (audiences, creatives, A/B structures).
  • Build compliant email lists, segment audiences, and craft high-performing campaigns.
  • Plan Google Ads Search campaigns (keywords, match types, negatives, ad copy).
  • Configure GA4 basics, define conversions, interpret reports, and build simple dashboards.
  • Translate data to decisions: optimization plans, reporting, and executive summaries.
  • Synthesize a capstone strategy with a 90-day execution roadmap.

Course Content

Module 1: Digital Marketing Foundations & Strategy

  • What is Digital Marketing? Channels & current trends.
  • Online vs. offline marketing; how channels work together.
  • Market research methods (primary vs. secondary); personas.
  • Goal setting (SMART), KPIs by channel (traffic, CTR, CPL, CAC, ROAS, LTV).
  • Strategy architecture: funnel thinking (Awareness → Consideration → Conversion → Loyalty).

Module 2: SEO & Content Strategy

Module 3: Social Media & Email Marketing

Module 4: PPC, Analytics & Decision-Making

Module 5: Capstone, Presentation & Review

Earn a certificate

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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