Courses

Digital Marketing

This comprehensive course introduces students to the essentials of digital marketing, covering strategies for online promotion, audience engagement, and business growth. Through hands-on modules, you’ll master SEO, content creation, social media management, paid advertising on platforms like Meta and Google, email and WhatsApp marketing, influencer collaborations, automation, freelancing, and AI-assisted tools to build effective digital campaigns.

About Course

  • Digital Marketing Specialist
  • SEO Specialist
  • Social Media Manager
  • Content Marketer
  • Email Marketing Specialist
  • Media Planner
  • Freelance Digital Marketer
  • Digital Marketing Agency Owner
  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
  • SEO Fundamentals
  • Search Engines and SERPs
  • SEO Practices and Ethics
  • Keyword Essentials
  • Keyword Research Techniques
  • Advanced Keyword Analysis
  • On-Page SEO Basics
  • Meta Tag Optimization
  • Website Structure and Internal Linking
  • Content and SEO Integration
  • Avoiding Common SEO Mistakes
  • Comprehensive On-Page SEO Strategies
  • SEO Authority Factors
  • Technical SEO Fundamentals
  • Sitemap Implementation
  • Robots.txt and Access Control
  • Link and Redirection Management
  • Enhancing SEO with Meta Tags
  • Security and SEO
  • Optimizing Site Performance and Mobile Usability
  • Advanced SEO Tools and Extensions
  • Schema Markup: Implementation and Validation
  • Introduction to Google Search Console
  • Setup and Configuration of GSC
  • Sitemap Management in GSC
  • URL Inspection Techniques
  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
  • Off-Page SEO Basics
  • Understanding Backlinks – Backlink Types
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
  • The Importance of Site Audits
  • Conducting Site Audits
  • Technical SEO Audits
  • Introduction to Content Marketing
  • Benefits of Content Marketing
  • Types of Content Marketing
  • Content Marketing Funnel: TOFU, MOFU, BOFU
  • Audience Research and Strategy
  • Copywriting vs. Content Writing
  • Role of Copywriting in Marketing
  • Effective Copywriting Techniques
  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting
  • Ad Placement Strategies
  • Creating AI-Powered Ad Mockups
  • Campaign Budget Optimization Benefits
  • A/B Testing and Dynamic Creatives
  • Brand Safety and Suitability Insights
  • Setting Up Brand Awareness Campaigns
  • Ad Placement Types: Advantage+ & Manual
  • Facebook Engagement and Conversion Strategies
  • Lead Generation: Ads, Forms, and Auto Chat Features
  • Setting Up Facebook Business and Ads Manager
  • Facebook Pixel Setup and Manual Installation
  • Pixel Integration: GTM and Plugins
  • Live Pixel Tracking via Chrome Extension
  • Pixel Reporting and Troubleshooting Techniques
  • Advanced Pixel Integration through Partners
  • Conversion API Setup with GTM
  • Custom and Lookalike Audience Creation
  • Utilizing Custom Conversion Audiences
  • Understanding Catalogues and Their Types
  • Creating E-commerce Catalogues
  • Introduction to Collection Ads
  • Campaign Performance Analysis
  • Optimizing Campaigns Effectively
  • Ad Automation Techniques
  • Rule and Creative Automation Platforms
  • Executing Campaigns on Meta
  • Managing Instagram Campaigns
  • SEM Marketing Basics
  • Google Ads: Overview and Benefits
  • Google Ads Formats Explained
  • Smart Campaigns Introduction
  • Ad Objectives and Bidding Strategies
  • Setting Up Search Ads
  • Keywords in SEM: Importance and Types
  • Keyword Research Tools (Google Keyword Planner)
  • Using Negative Keywords Effectively
  • Ad Rotation Strategies
  • Ad Scheduling Best Practices
  • Dynamic Search Ads: Settings and Case Studies
  • Crafting Search Ad Copies with AI
  • Ad Extensions: Sitelink, App, Call, Callout, Location, Price
  • Display Campaigns: Setup Guide
  • Targeting Options: Placement, Topics, Demographics
  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
  • Introduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
  • Introduction to Google AdSense
  • Setting Up and Managing Google AdSense
  • Ad Units and Placement Best Practices
  • AdSense Reporting and Analytics
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
  • Freelance Platforms, Proposals, and Portfolio Building
  • Project Pricing, Time Management, and Billing
  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
  • Google Analytics (including GA4)
  • Google Ads (including Keyword Planner)
  • Google Search Console
  • Meta Ads (including Ads Manager
  • Facebook Pixel
  • Conversion API
  • Meta Business Suite)
  • WordPress
  • SEMrush
  • Ahrefs
  • Moz
  • HubSpot
  • Canva
  • Mailchimp
  • Constant Contact
  • Hootsuite
  • Shopify
  • Google Tag Manager (GTM)
  • Google Merchant Center
  • ChatGPT and other AI tools
  • Google AdSense
  • Social media management tools
  • 3 Months
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